If you haven’t seen our latest Pepsi Ad for Japan, I encourage you to watch it now because it’s THOOPER KEWL!
It’s a take on the Japanese folk story of Momotaro (known as Peachboy) where a boy with various animal companions travels to an island to fight demons. This Pepsi Ad is the fourth installment (the series starts at zero) where the new demon seen (known as an Oni) is winged. I guess it’s mimicking the pheasant in the story? Who knows. All you need to know is it’s AWESOME.
I’m very fortunate to have had 4 shots on this ad. 2 of them are CG bird shots and 2 are simple Oni shots. The bulk of the animation was provided by our wonderful lead animator Chris.
The Oni shots were interesting in that the Oni is bigger than a multi-storey building, and so he had to move very slowly due to gravity having a greater effect on his mass (see 01:34). This was new for me as I’d never animated something that was meant to be so large, but our lead taught me to follow reference footage, extend the animation keys out over more time and then go back to tweak overlapping body parts.
The bird shots were tricky in that they had to be realistic movements of fast birds shot in slow motion. There also had to be about 25 of them customised to fly in random directions in one shot(see 00:25). This meant using a basic flight cycle for most of them and then varying their gliding and flapping motions over their flight paths. Then some of them were also perched on the walls and on ledges, so they had to have their own custom animations of them looking around or walking or taking off. All of these factors relied on one thing for pulling it off: study, study, study.
Reference footage like this:
-was a Godsend. It’s one example of the many Youtube videos I watched to get their movements working well. And although it may sound like a bit much for a 2 second shot –