Introducing the 2016 Honda Civic Coupe!
This US spot contrasts the smooth contours of the Honda Civic against a world that is completely square. It involved animated face replacements, digital doubles, CG square cars and lots of environment layouts.* All of it was created using a mixture of hand-key animation, motion-capture and facial capture.
I animated about 11 shots, a couple of which were shared with the lead. It’s one of the first major ads where I took on the majority of animation, so it was pretty exciting! Total props to our lead for taking on the majority of animation for most ads. It’s not an easy task.
Overall, an awesome effort by the whole team at Alt!
*Fun fact: the 200 cars in the “Square-a-bout” shot were not generated with an algorithm. Unless you can count me as an algorithm.